Family, Career and Technical Education
Business and Marketing Education
BUSINESS EDUCATION OVERVIEW
Business Education in Louisiana is a broad, comprehensive curriculum that prepares students to become productive citizens in a global economy. It provides students with meaningful instruction that is flexible and adaptable to the needs of industry and society. Students gain a wide range of transferable skills that allow entrance into the job market, with the flexibility to function in new and emerging technological occupations. Business Education develops knowledge, skills, and attitudes necessary to succeed in the workforce and provides the basis for students to successfully complete postsecondary programs in various content areas. All students need a general understanding of how the American economy operates and the role business plays in the economic well-being of this country. Business Education courses provide students with the knowledge and skills necessary to become productive citizens and lifelong learners.
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MARKETING EDUCATION OVERVIEW
Students in Louisiana are entering a complex global economy in which they must be able to participate fully and effectively. Developing critical-thinking skills is essential for the student to be an involved and productive member of society. The economy in Louisiana is as diverse and technology-driven as the national economy; the marketing education curriculum is designed to prepare students to face the challenges of today’s world by becoming lifelong learners.
Many course titles related to retailing and marketing fall under the "marketing umbrella.” Course titles include Advertising, Marketing Management, Tourism and Lodging, and Specialty Marketing. Most courses are designed for eleventh- or twelfth-grade students, but career paths in some schools provide entry-level marketing instruction for ninth and tenth graders.
Curricula in marketing classes in Louisiana range from studying marketing for personal use and career exploration to developing advanced management and entrepreneurial skills. Many students take advantage of the cooperative programs that provide paid, work-based learning in marketing-related jobs. Other students may be mentored by a professional in the field, have job-shadowing opportunities, or work in unpaid, short-term positions for "real world" work experiences. Marketing education programs provide options for all students, both traditional and non-traditional.
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BUSINESS EDUCATION MISSION STATEMENT
The mission of Business Education in Louisiana is to provide students with:
1. Business knowledge and workplace skills in preparation for initial employment and advancement in a career.
2. Background information for further study in the field of business.
3. Technology skills for personal and work-related environments.
4. Leadership abilities for fulfilling career, social, and civic responsibilities.
5. Career information and development of personal qualities necessary for a successful career.
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